Structuralism is subjective and is more philosophical.įunctionalism, on the other hand, is based on the idea that each element of the society has a function of its own and it is the interdependence of each element that contributes to the social order and social stability. In other disciplines such as anthropology, also this can be understood through the study of human culture, lifestyles, and behavior. In linguistics, structuralists such as Saussure highlight how language possesses a structure. The application of structuralism can be seen in a number of social sciences such as psychology, sociology, anthropology, and also linguistics. Claude Levi Strauss and Ferdinand de Saussure can be considered as pioneers of this approach. Structuralists understand the society by paying attention to the different links and relationships that contribute to the establishment of the structure. What is Structuralism?įirst when examining Structuralism, it can be understood as a theoretic perspective that stresses the necessity of a structure of which all elements of a society are a part of. This article attempts to highlight the differences between the two approaches by presenting a description of the two. ![]() Both structuralism and functionalism are considered as theoretical perspectives in a number of social sciences such as sociology, psychology, anthropology, and so on and so forth. It is this interdependence of different functions that lead to the successful maintenance of a society. However, functionalists, on the other hand, highlight that every element of a society has its function. This structure can be observed within the society, in cultures, and even in the very concept of language. Structuralism emphasizes that different elements are connected and are a part of a greater structure. 2011) demonstrated that violent media content does have a desensitizing effect and is correlated with aggressive thoughts.Structuralism and Functionalism are both theoretical perspectives between which a lot of differences can be identified. There is ongoing debate over the extent and impact of media socialization. How many of your older relatives can recall watching the explosion of the space shuttle Challenger on television? How many of those reading this textbook followed the events of 9/11 or Hurricane Katrina on television or the Internet? Media also provide us with cultural touchstones during events of national significance. All forms of media teach us what is good and desirable, how we should speak, how we should behave, and how we should react to events. In fact, we are socialized and resocialized by media throughout our lives. It’s worth noting, however, that this program’s implementation varied from state to state, and that in 2018 the USDA weakened enforcement of the act.Įven while the media is selling us goods and entertaining us, it also serves to socialize us, helping us pass along norms, values, and beliefs to the next generation. In fact, as part of the United States Department of Agriculture’s Healthy, Hunger Free Kids Act (2010) and Michelle Obama’s Let’s Move! Initiative, a ban on junk food in schools began in July 2014. With rising concerns about childhood obesity and attendant diseases, the era of soda machines in schools may be numbered. Major corporations such as Coca-Cola bring their advertising into public schools by sponsoring sports fields or tournaments, as well as by filling the halls and cafeterias of those schools with vending machines hawking their goods. Commercial advertising precedes movies in theaters and shows up on and inside public transportation, as well as on the sides of building and alongside roadways. or a cooking show on Telemundo, chances are advertisers have a plan to reach you.Īnd it certainly doesn’t stop with television. ![]() Whether you are watching cartoons on Nick Jr. Sponsors can use the sophisticated data gathered by network and cable television companies regarding their viewers and target their advertising accordingly. Television advertising is a highly functional way to meet a market demographic where it lives. household possessing a television, and the 250 billion hours of television watched annually by people in the United States, companies that wish to connect with consumers find television an irresistible platform to promote their goods and services (Nielsen 2012). (Photo courtesy of Dennis Yang/flickr)Īs you might guess, with nearly every U.S. For some, the ads during the Super Bowl are more water cooler-worthy than the game itself. ![]() TV commercials can carry significant cultural currency.
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